Background

Launched by Sina Corporation on 14 August 2009, Sina Weibo, also abbreviated as Weibo, is a Chinese microblogging website, which acts as a platform for information sharing, dissemination and access to information based on user relationships. It is one of the biggest and the most popular social platforms in China. As of Q3 2018, Sina Weibo has got over 445 million monthly active users, and the number of daily sending microblogs has reached 100 million. 

Weibo Real-time Trending List is a function on Sina Weibo application shown as a list that provides its users with the hottest trending topics of the society based on the computer system of user participation among the mass. In fact, Weibo Real-time Trending List reshapes how Chinese read news. Since things happen in every second and the trending changes pretty fast, people sometimes feel hard catching up with the latest news for it is impossible for them to check news on newspaper and television from time to time. Sina Weibo, as a convenient tool for searching and comment on news, gives people a chance of keeping updated with news, especially the hottest trending, with one click on its website and app. To put it specifically, Weibo Real-time Trending List offers new trending every minute so that people will not miss the hottest news at that moment. 

Through Weibo, you can easily follow any account you like. There are celebrities, fans groups, company and governmental official accounts, etc. If you find something interesting, just like it to support the blogger, comment it to express your opinion and repost it to share with others. After analyzing the amount of such interaction among different users, the backend of Weibo will figure out the hottest trending and make it a list: Weibo Real-time Trending List.